The importance of Trade fairs --- I totally agree Mavis. Trade fairs are effective to promote the company's products, whether new or existing. They are the most accessible method to connect with new markets. Trade shows tend to show higher rates of return than those generally obtained through direct marketing and advertising. The latter procedures are mainly successful when the industry is small, organized and with a scarce supply, or when the personality of the consumer market is fully understood.

Source author: Cecilia Treemonisha Barros Ruiz cbarros@sre.gob.mx