On a personal level --- I love to tell stories in my seminars...can't help it, I'm Irish...gift of the gab! I believe, in one of Roger Axtell's books on speaking, he says that if the audience are walking down the hall after your presentation and they're discussing the story you related, it was a good speech! I agree wholeheartedly...that's probably the "invested" trait in me! Facts couched in stories are so much more interesting...at least for "invested" people!!!

Source author: Marie Betts-Johnson mbj@ipicalifornia.com