Another mixed way spinning has been seen in the White House Office of Communications regarding the management of presidential news: --- Writing in 1993 John Anthony Maltese treated the SPINNING of a story as "the ability... to MANIPULATE not only what administration officials are saying but also what the media are saying about them. Spinning a story involves twisting it to one's advantage, using surrogates, press releases, radio actualities, and other friendly sources to delive3r the line form an angle taht puts the story in the best possible light... getting the media to 'play along' by CONVINCING them -through breifings, backgrounders, or other methods of PERSUASION- that a particular spin to the story is the correct one."

Maltese, John Anthony, SPIN CONTROL. The White House Office of Communications and the Management of Presidential News, The University of North Carolina Press, 2nd edition, Revised, 1994

Source author: Eric Suzán Reed esuzan@sre.gob.mx