Don't like the terms --- I must confess I am having troubles with the phrase. I would tend to think that "the force of reason" is a positive element and persuasion tool, as in providing rational evidence such as data and facts. I understand how this may be labeled "hard persuasion", but I am having difficulty with accepting that it necessarily implies "coercion". Would accepting this clasification mean that "detached" people tend to coerce others, while "invested" people are more effective at actually persuading someone?

Source author: Desirée Colomé Menéndez dcolome@sre.gob.mx