Rwanda in tourism promotion. --- Previously Rwanda was primarily associated with the genocide and considered unsafe destination to visit. It launched, a national campaign to improve the image of tourism in the country at the same time contracted international public relations and marketing agencies in the UK and the US in rebranding and marketing of the country. These efforts helped the country to be featured extensively in documentaries on international television channels and has received positive coverage in more than 350 credible international press publications, as well as in major travel guides. They managed to change the international perception. As of today, Rwanda is considered one of the top tourism destinations in East Africa.

Source author: Frank John Mhina frankmhina01@gmail.com