About elevator pitch --- I did some more research on the method that was created by American businessman Philip Bayard Crosby. He contributed to the Management Theory and quality management practices that have been promoted at Harvard Busiess School to present a short but consistent entrepreneurial project to potential shareholders, clients or investors as fast as an elevator ride to promote the advantages of a company and its product. I believe it could be helpful for those Heads of Missions that work more in political lobbying than in economic promotion. It seems to me the term could be extended to economic diplomacy.

Source author: Cecilia Treemonisha Barros Ruiz cbarros@sre.gob.mx