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- Nov 2021
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learn.diplomacy.edu learn.diplomacy.edu
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indicators
Number of initiatives/actions... --- ...generates very misleading pictures, as you suggest. I truly wonder why this is used as a yardstick...Example: At SF in 1988, it took 2 phone calls to 'Electronic Business', then a leading journal, to send a journalist to India, producing 5 stories, each of 2 & 3 pages. Huge publicity, not a cent spent.....Even the criticism had value [crackle....crackle....This is New Delhi calling....] It pointed to a great business opportunity.
Source author: Kishan S Rana kishanrana@gmail.com
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