The e-Tainable Process for the 17 UN MDG's --- The original ordering of the Seventeen United Nations Sustainable Development Goals is my own. It is not derivative but originally created to provide clarity to a confusing collective of goals.

The sheer number of goals presented was overwhelming to me. It is also counter-intuitive because ‘goals’ are a very poor measure of success. In business it is not setting goals but defining processes that determine good outcomes. That is something I learned from my business background and would be the subject of a longer explanation.

My professional focus on learning suggested that e-Learning was a term that could anchor the categories. Reflecting on the seventeen I looked for similarities which is a natural way to begin the process of simplification. I imposed a constraint on the process and required that I choose only categories that could be related.

I settled on the notion of “attainable goals” which resonated with “sustainable”. Attainment conforms with my understanding of processes rather than setting goals.

I wanted a unique term with the potential for universal recognition; and that comes down to a method of choosing a brand.

There are a number of other elements to the process but that gives the gist of the origination of the e-Tainable process model.

Source author: John D. Hipsley jhipsley@igc.org