Double communication strategy --- I would go adopting a double communication strategy. One strategy internally oriented towards policymakers, while the second one should be tailored towards the exterior, targeting public users. The two strategies would be implemented through different means (policy briefings, internal leaflets, documents, policy recommendations vs social media, communication campaigns, user engagements). Policymakers would have the advantage of having a double communication input (as they could benefit also from the external communication campaign), and the message would be conveyed to key people more efficiently.

Source author: Vojko Bratina vbratina@katamail.com