More details about the holistic approach --- Could you please explain more details about the MFAs holistic approach. My understanding on this issue is that to expand globally, governments must identify potential new markets, promote a country brand to encourage tourists, trading partners and investors; identify potential international audiences; have a good understanding on how culture impacts international markets; the economic and financial environment abroad and business trends.

Source author: Cecilia Treemonisha Barros Ruiz cbarros@sre.gob.mx