The art of story telling. --- creating a narrative instead of simply citing statistics and facts is key to a good communication. It is important for scientists to link their findings to the real world, by using different tools, be it real case studies or imaginary scenarios. it is also better to be straight to the point and avoid unnecessary technical details, and try to minimize cognitive burden on the listeners as much as you can.

Source author: Sovanndanit Roath sovanndanitroath@gmail.com