Separate investment and trade promotion --- There are also a number of arguments in favour of separate investment and trade promotion institutions. Investment and trade promotion require different skills, and staff work with different clients that are often located in different countries. Furthermore, trade promoters usually work within shorter time frames than practitioners in investment promotion, where client decisions are generally more strategy-based and aftercare is of growing importance. These and a number of other factors limit synergies and the extent to which efficiency and greater impact can be achieved through an integrated approach. Finally, evidence from some countries suggests that cost savings and synergies can be obtained to a certain extent even with separate agencies, through collaboration arrangements in key areas. Whatever the circumstances, investment and trade promotion practitioners should not work in “separate worlds”. Some common ground is likely to exist between them, and they may find partnerships to be fruitful.

Source author: Simataa Matali simatamatali@icloud.com