Export diversification --- Along with an export basket based in several products, trade promotion should also aim to the diversification of foreign markets. Different countries are used to only export their goods and services to their traditional partners, particularly neighboring nations. However, when there is a significant trade dispute or the trading partner is reducing its ability to buy, this situation has a real impact on exports. So, as far as possible, this commercial dependence should be modified.

Source author: Ricardo Daniel Delgado Muñoz rdelgado@sre.gob.mx