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- Dec 2021
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learn.diplomacy.edu learn.diplomacy.edu
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a lack of trust
Hinder --- The lack of trust that sometimes hinders the development of e-commerce can be non-technologic. Socio-cultural factors can add to it. For example, a few years ago, it was discovered that one of the main distrust factors about e-commerce in West-Africa was that people's decision to buy something was tightly related to touching (thus 'feeling') the product they were buying which was not given with e-commerce/online shopping
Source author: Ndeye Gnagna Kone gnagna.pro@gmail.com
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