The unexpected --- Aside the all obvious methods of nation's branding, diplomatic work of missions, MFAs and Ministries of cooperation and other investment promotion agencies, I have witness that hosting events in not-so obvious themes can be super effective. For example, Senegal is hosting the Peace and Security Forum in Dakar. And one would be surprised to know how many investments deals and agreements spark from it. In very special contexts, such as geopolitically unstable areas, standing out as a reference of political stability and showcasing leadership as peace-maker/peace-keeper can pay a lot when it comes to investments.

Source author: Ndeye Gnagna Kone gnagna.pro@gmail.com