Even Interdependent? --- Ethos -credibility- (mostly) stems from EXPERTISE and Values. Logos -rational persuasion- is based on the factuality and accuracy of the arguments proposed generating the perception of EXPERTISE to a subject. In both cases the perception of the counterpart regarding either the expertise of the organization and/or the argument. This means one cannot persist without the other which makes them interdependent and not just interrelated. Or is that implied?

Source author: Fritz Pinnow fritzpinnow@gmx.de