Selecting the messenger --- Thanks Mohamed and Kabir. We emphasise here the importance of the selection of the right messenger for whatever the task is. It doesn't always have to be someone directly on your team, and in fact (as you've seen in our references to opinion leaders) there are cases where the right person won't necessarily be part of your team. Selecting the messenger is a delicate and very important job.

Source author: Christopher Lamb christopher.lamb17@gmail.com