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  1. Mar 2022
    1. credibility

      the risk with celebrities --- In the bank I was working for, we used celebrities regularly. I remember when we were so happy we just had signed a top tenniswoman to become ambassador for our children focused foundation arm, and a few days later she failed a drug test and then was banned for 2 years....she had been taking the drug for while but it just became banned by the world anti doping agency..... luckily for us we had not had the time to announce it yet. Due diligence can be tricky.

      Source author: Nathalie Caminade nathalie.m.caminade@gmail.com

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