evidence- and how much is too much - use of emotion --- Really interesting studies have shown - that when trying to persuade people - more information and evidence - can actually result in that person - bunkering down in their own preexisting belief systems - and refute the new information . So whilst really important to have credible and trusted evidence - to also know where that tipping point is - when is it too much ? The research also indicated that persuasion is most achievable when human connections and emotion are involved . This was then adopted more - when training for Emergency Management - in how to persuade key EM leaders to adopt different approaches and behaviours .

Source author: Sally Mckay sallyjmckay@gmail.com