different pitches - for different steps --- as you explain Teresa - there are complex issues we are dealing with and 3 points on a page - don't do the issues justice . For me - it has been about knowing the audience and how they receive information well. Several powerful people I have worked with ( think a bit of attention deficit was at play ) needed it very short and sweet on a page - to attract their interest - then you could start to have the discussions. We had to pitch in stages - they could only take in so much in any one conversation . so needed to plan several conversation over a period of time - then they could be involved in a group discussion to further explore. We are an intricate lot !- us humans

Source author: Sally Mckay sallyjmckay@gmail.com