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  1. Apr 2022
    1. appropriate use of language

      adapt to attention span --- Whilst working in the media/journalism sector I have observed that many NGO`s or large organizations write text which are too long and will not be read by the public. Sadly, the attention span as significantly reduced. The use of video material has become a good solution to explain complex issues but still keeping attention high.

      Source author: Fritz Pinnow fritzpinnow@gmx.de

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