Media pressure on operations --- What do we think of media in the beginning of high profile operations? Very difficult to deal with multiple delegations and keeping the story right for e.g. in Ukraine, but also very important. And difficult to as well to shift the narrative from individual pathos stories (inevitable in first weeks) to more strategic ones (importance of giving cash and not dumping in kind) -but as mentionned bellow, longstanding media partnerships can help this.

Source author: Etienne Berges etienneberges@redcross.org.uk