But for the structured thought it demands, and the ease with which it can be shared and edited, the written word is made for remote work.

“In my experience, discussion expands the space of possibilities while writing reduces it to its most essential components.”

After you have the headings down, make sure to also use shorter paragraphs. This isn’t high school English, where paragraphs had to be a minimum of five sentences. This is blogging, where paragraphs above five sentences could sometimes get ignored.

1. Let Your Writing Shine with Typology

They found that adding an image every 75-100 words gets the most shares. Placing images every 125-150 words leads closely behind.

Long-form writing has become quite a trend largely in thanks to sites like Medium.com, the blogging platform started by Twitter co-founders Biz Stone and Evan Williams. And while that site didn’t invent long-form content, it did put long-form articles on the map as it relates to the digital space and how that translates into greater engagement.

In this guide, we’ll talk about what long-form articles are, why you should be writing them, and the tools you can use to make the most of your website’s first impression.

Most web pages have just under one minute to make their case for visitors to either stay or bounce.