“Semantics without the ability to connect to other data is almost as valueless as no semantics…[S]emantic data [is] only valuable in my opinion when it can be bridged to other data.”

As Google themselves stated: “At its core, Search is about understanding language.” Following this statement, it only makes sense that the biggest challenge facing SEO today is one of semantics. At its most basic, semantics is a term for the study of language, how it expresses meaning, and the rules it must abide by in order to convey this meaning. It comes as no surprise that semantics have had a significant impact on search function and SEO strategy.